Search results for "QR code"
showing 10 items of 10 documents
A Comprehensive Survey of Indoor Localization Methods Based on Computer Vision
2020
Computer vision based indoor localization methods use either an infrastructure of static cameras to track mobile entities (e.g., people, robots) or cameras attached to the mobile entities. Methods in the first category employ object tracking, while the others map images from mobile cameras with images acquired during a configuration stage or extracted from 3D reconstructed models of the space. This paper offers an overview of the computer vision based indoor localization domain, presenting application areas, commercial tools, existing benchmarks, and other reviews. It provides a survey of indoor localization research solutions, proposing a new classification based on the configuration stage…
Segmentation, involvement and the reach-engagementrelationship: evidence from a QR code advertising campaign
2013
This paper presents a procedure that practitioners must follow before assessing the reach-‐engagement relationship in a “pull” campaign. It is suggested to check for the independence between this relationship and that between segmentation and product involvement. If the two relationships are independent, then segmentation becomes less relevant when assessing the reach-‐engagement relationship. Otherwise, an unobservable segmentation variable must be accounted for in the reach-‐engagement relationship. These aspects of segmentation are never mentioned in the extant literature, which treats segmentation in “pull” campaigns the same way in which targeting is designed in “push” campaigns. Th…
QR kodu kā tirdzniecības instrumenta atbilstība uzņēmumiem
2021
Tā kā tehnoloģija ir pārņēmusi mārketinga pasauli, visefektīvākais mārketinga veids ir mobilais mārketings, un, mainoties tendencēm, daudzi mārketinga rīki ir praktizējuši, lai sniegtu produktīvu reklāmu. QR kodi pēdējos gados ir kļuvuši par jauno mārketinga tendenci, taču problēma ir tā, vai šie QR kodi patiešām ir produktīvi viņu centienos. Šī pētījuma mērķis ir analizēt, vai uzņēmumi, kas izmanto QR kodus kā savu mārketinga rīku, var sasniegt savus mērķus vai neietekmē mārketinga shēmas, kā arī noskaidrot, vai cilvēki zina QR kodus un vai tie tos ietekmē / piesaista. Pētījuma rezultāti acīmredzami atrisina pētījuma problēmu, uzņēmumi, kas izmanto QR kodus kā mārketinga rīku, sasniedz sav…
L'etichettatura dei prodotti agroalimentari nella percezione della qualità secondo i consumatori.
2014
Le informazioni sulle certificazioni di qualità o sulla filiera di produzione, confezionamento e vendita sono, per i consumatori, elementi importanti per individuare prodotti ritenuti sicuri. Tali informazioni, se riportate in etichetta, sono determinanti nelle scelte d’acquisto di taluni segmenti di mercato. L’obiettivo di questo studio è conoscere in che misura la rintracciabilità dei prodotti alimentari, rivelata ai consumatori attraverso le etichette, possa essere considerata un elemento rappresentativo della qualità e della sicurezza, anche attraverso l’utilizzo di strumenti innovativi quale il QR code. Sono stati individuati due Capoluoghi italiani, sulla base della suddivisione ISTAT…
Proyecto Quick Natura. Tecnologías móviles aplicadas a rutas botánicas urbanas
2017
[EN] The Quick Natura project aims to approach people of the city of Valencia to the green areas around them,in a fast and pleasant way. The initiative is based on the use of new technologies to connect the physicalwith the virtual world by placing QR codes (Quick Response code) on di erent plant species, located mainlyin gardens and parks to display information about each labelled species. Any user can scan the QR codelocated in labelled plants by using a smartphone or other mobile devices, enabling almost immediate accessto an information layer displayed in an enjoyable way, without using very technical language, facilitatinga quick understanding and assimilation by users. The method allo…
Importance of food labeling as a means of information and traceability according to consumers
2015
Consumption patterns have considerably changed over recent years. We are witnessing more and more frequently to a lack of information (i.e. information asymmetry) between food producers and consumers, this generate in the consumer the latter need to access information related to processes of production of food and food distribution. Decisionmaking, in absence of further information, leads consumers to pay attention to food labeling. Food labels become the only tool for consumers to acquire additional information about products in order to make the purchase decision. In today’s modern and globalized market, labels limitations can be partially overcome by using Mobile Marketing tools, such as…
Implementació i avaluació de codis QR en laboratoris docents d’enginyeria química
2014
Els codis QR (Quick Response) són codis de barra àmpliament utilitzats en aplicacions comercials i de màrqueting per incloure enllaços a pàgines web, entre altres coses. En l'actualitat un gran nombre de dispositius electrònics com telèfons intel·ligents o tauletes compten amb aplicacions capaces de capturar aquesta informació, permetent al seu usuari emmagatzemar-la i compartir-la amb altres usuaris. Hi ha alguns exemples de la seva aplicació en l'educació, encara que no s'han trobat exemples en l'àrea d'Enginyeria Química. En aquest context, el treball que es presenta és la implantació i avaluació de codis QR en laboratoris docents d'Enginyeria Química amb accés a contingut docent multimè…
How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store
2023
In this qualitative study, we investigate how customers perceive QR codes enhancing their customer experience (CX) in the brick-and-mortar (B&M) store environment. Introducing QR codes to B&M stores is a part of the larger phenomenon of retailers creating omnichannel CXs by utilizing digital and cyber-physical elements in B&M stores. To collect data from real customers’ CXs, we displayed QR codes in a Finnish fashion brand’s B&M store and interviewed customers who had authentically visited the store. The QR codes displayed in the store were linked to a product information page on the brand’s online store, a brand ambassador’s Instagram posts, and an online survey. The data consist of 15 ind…
Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study
2023
The purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike towar…
Innovators and innovated: Newspapers and the postdigital future beyond the “death of print”
2017
Along with other cultural organizations, newspapers, through waves of digital disruption, have become subject to a dominant narrative of crisis. But newspapers have long participated in change. A constructivist approach, qualified by consideration of media materiality, draws attention to diverse but essential processes of innovation around them. We see a contraflow of migration from digital to print, opening up a shared media space; bonding strategies are bringing multimedia to ink on paper, while bridging via boundary objects such as QR (Quick Response) codes are connecting the two. Among other initiatives, development of automation of news production and experiments with transparency are …